Rethinking lenses.

Your relation with photography is about to change.

Sigma is organizing all its interchangeable lenses into three product lines. Each line has its own clearly defined concept, and every lens we develop from now on will be assigned to one of these lines.

Our objective is not to impose a new way of categorizing equipment, but simply to clarify the approach we have taken in developing each new lens. Our hope is that these new product lines will help guide photographers, giving an overview of the type of image creation each lens was designed to support. You might think of it as adding tags to a database. The new product line categories provide additional guidance, but it is ultimately the photographer who will consider this information in choosing the right lens.

As we take our lenses to a new level of quality we're providing additional information that describes them from a new perspective. Simply by identifying the product line that resonates with his or her own photographic orientation, any photographer will be able to find the right Sigma lenses quickly and easily. This is sure to close the gap between the photos you're taking now and the photos you're capable of taking. Sigma's new product lines are going to redefine the way you relate to photography.